As demand for soy, beef and palm oil increases throughout the world, Asian markets including China, Indonesia and India, are among the fastest growing. In China, for example, imports for palm oil are expected to grow at around 10 per cent per year as living standards improve. Yet sustainable agriculture is a relatively new concept for these Asian nations where markets are significantly price sensitive and consumer awareness is considerably low.
In an effort to promote learning and exchange ideas and solutions throughout Asian markets, the Good Growth Partnership launched a dedicated Asia Learning Exchange. Led by WWF, the Asia Learning & Exchange Program includes research that builds government capacity for policy actions, field visits for companies to production sites in Indonesia, Brazil, and Paraguay that demonstrate the negative environmental impacts of deforestation, best practices, and challenges in verification, as well as workshops that encourage Asian traders to consider and mitigate risks in their supply chain..